Aug 01, 2018
What is Content Marketing?
When we hear about “content marketing,” we think about blogs, Twitter, Facebook, and viral YouTube videos.
But content marketing been around far longer than the Internet.
Because content marketing is about telling your story, and people always like to listen to good stories. That is the reason why the Ramayana and the Mahabharat are still popular today and so are Aesop's Fables and the Jataka Tales.
However, a lot has changed in the past decade. What worked previously need not work now. With new marketing channels developing each day, this is the great chance you are waiting for!!
What is Content?
Wow, this is a loaded question. To put it simply, content is all the information a brand must communicate with its customer. This information is relevant to them and helps them to understand your product/service.
Most importantly, it should increase their propensity to make a purchase of your product/service. This part is important as content must be thought out from a customer's POV rather than Marketing POV.
How to Content Marketing Works?
Great!! You have developed content, updated social media profiles and now what?? Now comes the knowledge about SEO, SMO techniques to get it to the correct audience. If you plan the development of your content consciously, you are sure to reap huge benefits as the times passes.
How can we help you?
Vimpra Digital Services runs an online magazine, "QuoteUnquote" which publishes original content about various topics. If you read the articles properly, you will realize we have covered all the grounds for Content Marketing:
- Create Original and Authentic Content
- Make sure content is SEO & SMO optimised
- Get the Timing Right
After continuous efforts and focused hard work we are now reaping benefits in form of a loyal readership, increase in impressions and low bounce rate.
Get the Best Content for your Brand today!!
Contact Vimpra Digital Services Pvt' Ltd. Contact Us Today