UI/UX DESIGN

Better UI could raise your website's conversion rate by 200%, and better UX design could yield conversion rates of up to 400%. Opposite to popular belief UI and UX are not the same at all. But UI and UX are heavily dependent on each other.

Are UI/UX the same?

If yes then why are these two different terms?

UI/UX are not the same.

UI = User Interface
UX = User Experience
If not then why are these terms used so loosely and interchangeably?

Even people who claim to be experts of Digital Marketing often use these terms in the wrong context, UI/UX has just been reduced into a flashy must-have for a website.

What are actual UI and UX in their true sense?

For clarity sake let's understand what UX is and then we shall tend to UI.

User Experience (UX) Design decrypted

To understand UX design it is auxiliary to understand what is UX.

Don Norman, a cognitive scientist and co-founder of the Nielsen Norman Group Design Consultancy, is credited with coining the term “user experience” in the late 1990s. Here’s how he describes it:

“User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

- DON NORMAN

Cognitive Scientist & User Experience Architect

UX is not a digital term, it is a purely scientific term that also applies to digital fields. From the definition you can understand that UX is not just limited to tech or digital lines of work.

The term “user experience” refers to the interaction between the user and a product or service.

A UX Design consists of all the elements that shape this experience. A UX designer should always designs to make the experience easy, efficient, relevant, and all-round pleasant for the end user.

    Here's what we need to learn about UX Design

  • User Experience Design is the process of creating and improving the interaction between a user and all aspects of a company.
  • User experience design is, "cognitive science practice" in theory, which is used and defined predominantly by digital industries.
  • UX design is not just about the visuals but focuses on the overall "feel" of the experience.

Learning about UX Design helps you seperate UX from UI so that you can get a grasp of it better

User Interface (UI) Design Decrypted

User interface design is a strictly digital term. A user interface is the point of interaction between the user and a digital device or product—like the touchscreen on your smartphone, or the touchpad you use to select what kind of coffee you want from the coffee machine.

UI design considers the look, feel, and interactivity of the product. UI design makes sure that the interface of a product is as intuitive as possible, and that means carefully considering each and every visual, interactive element the user encounters. A UI designer thinks about spacing, imagery, icons and buttons, typography and color schemes, to build up a responsive design.

It is responsible for the culmination of a product’s development, research, content and layout into an attractive, guiding and responsive experience for users.

    Let’s quickly revise what user interface (UI) design is all about:

  • User interface design is a purely digital practice which considers all the visual, interactive elements of a product interface—including buttons, icons, spacing, typography, color schemes, and responsive design.
  • The goal of UI design is to visually guide the user through a product’s interface. It’s all about creating an intuitive experience that doesn’t require the user to think too much!
  • UI design transfers the brand’s strengths and visual assets to a product’s interface, making sure the design is consistent, coherent, and aesthetically pleasing.

The key differences between the two

Here is an analogy to help explain the difference and relation between UI and UX. UX is the architectural plan of a building that is supposed to make people feel a certain way, whereas UI is the building with its stairways, windows, open spaces and orientation that helps the people entering the building experience it.

The success of UI ans UX lies in whether the building performs the desired functions and do the visitors experience the feeling which was intended by the creator.

Key Differences

UI

Is Strictly a Digital Term

Is all about how the product's interface looks and functions.

Converts a product's idea into an attractive, guiding and responsive experience for users.

UX

Isn't strictly a Digital Term

Not about the visuals but overall feel of the experience

Makes the experience easy, efficient, relevant, and all-round pleasant for the end user.

Benefits of a sound UI/UX design

Customer Acquisition

Successful user experience and design provides a competitive advantage by overtaking price as key brand differentiator that attracts new customers. A functional UI/UX is more than just effective product design - it’s good business.

Customer Retention

By building an application or website that’s beautiful and intuitive, more people will want to use it, and more importantly, keep using it. Competition grows with every technological advancement in the digital world. Thus, customer retention is increasingly important.

Lower Support Costs

In a poorly designed application there will be an increased need for training, documentation, and support later, which translates into higher costs. An intuitive and easy to use app or website puts less stress on both employees and end users, and hence is a Win Win.

Increased Productivity

Better user experience leads to productivity improvements. When you consider the increased productivity over the number of users and hours of day each user is active, the financial impact is readily apparent - and substantial.

Reduces Development Time

An estimated 50% of engineering time is spent redoing work to fix mistakes that could have been avoided, like incorrect assumptions about how users will behave, confusing navigation that causes users to get stuck or lost, a new feature that nobody wants to use, or a design choice that isn’t accessible. Making sure the design is done right – and done well – the first time around will prevent future headaches

Vimpra understands the key differences between UI and UX, but that is only half of the solution to the problem. Despite being different UI and UX are to be blended together articulately to promise an easy, aesthetic, smooth and fulfilling user experience.

We build your UI/ UX around your brand colours so as to preserve and extend your brand's identity in the process.

Every business is unique and thus requires a Unique UI/UX design. We innovate new sections for every client so that each UI/UX has a subtle touch of genius.

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