BLOGS as Content Marketing Solutions

57% of marketers say they've gained customers specifically through blogging. 53% of marketers say blogging is their top content marketing priority. B2B marketers who have blogs get 67% more leads than those who don't.

What is a Blog?

The word blog stands for the shortened version of the word "weblog . A Blog is generally an online journal or informational website that displays information in the reverse chronological order with the latest posts appearing first. It is a platform for a writer or a group of writers to share their views on an individual subject.

Blogging as a Content Marketing Solution

Developing brand awareness through creating and distributing valuable, relevant and consistent content remains one of the major goals of content marketing. Blogs help you execute a strategic marketing approach to your campaigns and help in attracting and retaining a clearly defined audience which ultimately leads to profitable customer action.

Here's how blogs can be used to your advantage as an effective Content Marketing Solution,

Building Brand Awareness

Blogs help in building Brand Awareness by consistently providing your target audience with relevant and useful content. Blogging is an inexpensive way for small Businesses to,

  • Drive traffic to their site
  • Enhance inbound marketing efforts
  • Attract more prospective customers

80% of companies that utilize blogging as a marketing strategy reported acquiring customers through their blogging efforts.

Boosting Search Engine Optimization

Blogs create an opportunity for businesses to insert the relevant keywords that consumers might use to search for the types of services or products that a particular business offers.

Major search engines love fresh, relevant content and blogs serve exactly as that. When a business creates blogs consistently, it provides Google, Bing, Yahoo and the others with fresh content to index.

These practices help you rank higher on the Search Engine Ranking Pages (SERPs) which phenomenally increases visibility and customer outreach.

Developing New Customer Relationships and Strengthening Existing Ones

Customer engagement plays a huge role in online marketing and branding. Blogging provides the opportunity for you to connect with your existing and potential customers in an engaging and more conversational way.

Blogs help you build trust with your target audience through high quality content that they find relevant.

An active comment section will also help you to follow the visitors' responses to your posts, and responding directly to their comments helps immensely in building trust and relationships.

Establishing Your Business As An Industry Leader

Blogging is a good way for businesses both big and small to build trust and establish clout in their respective industries. By providing content that is valuable, your potential customers get to see the knowledge and experience that you have gained in your field.

Writing helpful and informative blogs regularly will make you the "go to" tool within your industry over time, this leads to more inquiries and higher conversion rates.

Connecting With People

Blogging will allow you to show your followers a personal side of your business. Opening up your brand message and engaging existing and prospective customers is not possible through outbound marketing mechanisms and techniques, blogging makes even this possible.

Blogging gives others an immersive sense of the corporate standards, business character, vision and the personality of your company.

Opportunities For Sharing

One of the most powerful benefits of blogging is that it lets others to share the link to your blog. This creates the potential for viral traffic and exponential market growth. Visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.

For increasing your online exposure, while establishing yourself as an expert in your industry, you will definitely want to take advantage of blogging as a marketing strategy.

Particularly for small businesses, blogging is an absolute must. If you don't have the time, resources, or expertise to write blogs you can outsource the posts to a digital marketing agency like Vimpra who can create unique, relevant and engaging content for your blog site.

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Maha Mantra

Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

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