EMAIL MARKETING Emailers and Newsletters

For each Rupee that you spend on Email Marketing the Return On Investment(ROI) is 40 Rupees. Emailers and Newsletters are the backbones of any advertising strategy because they always deliver.

What is Email Marketing?

Email Marketing Strategy consists of sending out emails to a list of recipients who have agreed to receive emails by you through an Email Service Provider (ESP). A mix of different types of emails are used with goals of Informing, Attracting, Engaging, Guiding and Converting potential customers possibly into regular ones or at least one time ones.

Email Marketing can further be a successful digital marketing channel by assisting businesses in growing subscriber lists, increasing opening rate, improving email click through rates, retaining customers and turning them into brand advocates.

Different types of Emails that Email Marketing consists of:
  • These are the very first emails that are sent to people when they agree to receive emails from your brand or business.
  • These are the emails that include information on various coupons and special events.
  • These are sent to current customers to keep them in your circle so that they keep using your product or service.
  • These emails are sent to non-subscribers listing the benefits that subscribers enjoy with the aim to close the deal with people who have already shown interest in your brand or products.

Advantages of Email Marketing

According to Marketing Sherpa, only 17% of U.S. adults prefer communication through social media channels, whereas 72% of U.S. adults prefer to receive email communications from companies.

Everyone naturally likes to do business with companies that they like and trust. Emails can help you to build this credibility with your audience by delivering useful and informative content that adds value to the life and experience of your readers.

Unlike various social media handles, Emails have no set limit on the number of characters, but it doesn't mean you end up misusing the feature as a whole. The goal and purpose of your emails should be the basis of your content allowing with added freedom of expression that other channels might not allow.

Provisions for sending different Emails to different recipients classified on the basis of area, interests and services offered is something that no other channel of marketing can offer. Customized emails make for crisp and clear communication which translates into trust building which reflects itself in the boost in sales.

What are Email Newsletters?

Email newsletters are mainly regular emails that consist of informational content and a round up of all content with different sections consisting of various content types, where readers can choose between the content they want to read. Email Newsletters differ from Email Marketing in the way that they do not promote or push products.

Email Newsletters provide brands and businesses with an opportunity to build customer-brand relationships by providing content that is relevant and worthwhile for readers. Hence, Email Newsletters should be centered around building reader's trust and confidence in your brand and your products

Readers who like your Newsletters will naturally recommend them to those in their circles, thus increasing your subscriber list as well as the number of the brand advocates and consumers.

Advantages of Email Newsletters

Email Newsletters that are made up of meaningful content are opened and read often by subscribers. Social Media does only half the job. If a brand wants to connect to the customers personally, one has to be professional and personable. Newsletters help brands do just that by walking the extra mile.

Once customers develop interest in the content of your newsletters which can be judged from the open rate, brands and businesses can circulate excerpts from website articles in newsletters with a link to the complete article attached with the same. This drives more traffic to your website as your reader list expands.

Users won't regularly come back to your website or social media handles to see what's new. When offered with a newsletter they can check out the snippets of the latest content through the channel they check daily: their email.

Subscribers can select the types of content they want. Your newsletters will spoon-feed it to them so they aren't required to search through your site for new material

Newsletters can be used to sell additional sponsorships within or subscriptions to the newsletter, this can provide an additional revenue stream.

Newsletters can always be used for reputation managemnt by filling yours with advertisement and information by buying an ad space in an already established newsletter. This helps you take advantage of their established customer base and reputation, which helps you target your audience in a cost effective way. Both Email Marketing and Email Newsletter are viable options for businesses that are trying to expand rapidly and effectively. Email Marketing and Newsletters are definitely the unsung heroes that keep putting in the work in silence behind the curtains. Social Media Marketing can boost sales and help your brand footprint. Email Marketing earns you loyal customers and brand advocates for life.

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Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

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