GOOGLE SEARCH ADS

From spell-checker to Career Counsellor google is increasingly playing multiple roles in the lives of first and second generation netizens. How about you using it for profitably advertising your business?

Let us turn back our clocks by a decade. Can you guess the places/locations companies and brands would market their products?? Newspapers, railway stations, cinema theatres, big billboards on roads and highways, radio channels and then in between television programs.

You can also easily guess as to why here? It's simple their audiences were there. Either reading newspapers or travelling in a car. Watching their favourite tv program on some channel or listening to music on the radio. It made sense to advertise over here, people need not be gathered to these channels, they are there by their own accord.

As of 2019, the average Indian spends around 2.4 hours per day on digital platforms.

Indians, by and large, have started to adapt to digital culture, using online platforms to search for information, consume entertainment content and to socialize with like-minded individuals from other countries.

Now digital is measurable and as a management guru, Peter Drucker said, "What gets measured gets managed". This gives you huge flexibility as to what message you're communicating, to a specific audience demographic and in what manner. All of this translated to measurable numbers. Unlike traditional marketing, search engine and social media marketing will give you measurable and actionable data.

Google's Search Engine is widely used by your customer. It is used to check out user reviews, other similar products and the various marketplaces or platforms from where it can be purchased or rented. Google Search is highly intentional, i.e. people are generally looking for a specific product or service. That is what makes it so popular and highly effective.

Google Search Ads and Advertising

Google Ads is a great advertising tool for businesses because you can get results quickly. We at Vimpra always recommend Google Ads where our clients require quick and high-quality results. Due to the nature of the search engine, there’s something for different businesses for all the stages of the buyer’s journey.

For e.g. you can search for broad matched keywords like "digital marketing" as well as highly targeted keywords (long-tail) such as "digital marketing ideas for ed-tech companies"

Another factor that is important is the budget. On Google Ads, you can start and run your ads as per your budget constraints. Unlike some of the other networks, Google Ads allows you to start. In fact, for the first time users, it gives INR 2000 credit!!

We cannot stress enough on the fact that, with proper optimization, you can quickly scale up your business with Google Ads. It's measurable, provides great marketing features and most importantly has a vast audience base.

Google Ads Management with Vimpra

Our team at Vimpra Digital has worked with clients from diverse backgrounds. Start-ups, proprietors, and big businesses with deep pockets from a range of industries.

You can imagine us as your in-house team's Full-Stack Digital Marketer. We have the necessary technical expertise, creative insights and dedication to follow-up on reports.

What you can expect from us:

When we onboard any client, we always ensure that you have a proper digital presence, even if you're not paying for that part. Success comes by walking the extra mile and we do that for you. Digital is a marketing channel and thus a part of the larger Marketing Plan.

That is why we want to work with your team and keep communications 100% transparent. This deep collaboration ensures that you always know how much you have invested and how you are earning. We are here to make profits.

Starting and creating ads for Google Search is very easy and anyone can do it. It's also not hard to figure out what is working and what isn't. We start with "why". When something works it's important to completely understand it and then duplicate it to scale up.

We have an amazing team who like to swim in data like a fish. We pull up charts, compare various data points, run multiple ads to test various parameters. We closely try to understand your buyer's journey to come up with solutions that convert your users to buyers.

Many factors go into optimization such as landing page design, message and communication to the user, your brand story and the overall value proposition. This requires a team of designers, developers and marketers.

Our team understands design, content flow and the semiotics of ad-imagery. We continuously optimize for better results. Results that are profitable for you with better margins.

Profitable AdWords management means working smartly and consistently to outperform and outmanoeuvre your competition. It's more like a marathon than a sprint. Our campaigns are structured neatly, cleanly that generate precise data, suitable for optimization.

We take your investment seriously and strive to make sure that your money is utilized in the best possible manner.

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Maha Mantra

Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

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Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

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