SOCIAL MEDIA MANAGEMENT

Businesses outsourcing the management of their Social Media Presence is similar to celebrities, politicians, and industrialists hiring Public Relations (PR) Agencies. Social Media Management assists in gaining loyal customers, wilful brand ambassadors, B2B collaborations, greater customer outreach and increased sales.

What is Social Media Management?

Is it another one of those fancy terms used by professionals to lure Businesses into availing their services or is it actually the game changer that various renowned brands and businesses claim it to be? Let's find out.

In Technical terms Social Media Management consists of creating, publishing, promoting, and managing content across various social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest.

In a much more broader sense Social Media Management encompasses communicating a brand's values, ideas, and products through engagement with Social Media Users, the ultimate goal always being to expand reach and increase visibility through a Social Media strategy that prevents things from getting Lost In Translation

Why has it become Mandatory for businesses to maintain active Social Media Profiles?

With almost 3 billion daily active users social media platforms are the new marketing battlegrounds, the average monthly increase in users suggests that this trend is definitely going to be around longer than most businesses it hosts.

In the last decade advertising and marketing have gradually switched lanes from print media to digital media, the change being rapid and monumental in the last 3 years or so. Since there is always a flood of information flowing in daily, the only Mantra that holds true for Social Media Advertising is the "out of sight out of mind" phenomenon. Thus it is important to be visible yet doing it subtly and gracefully. Just how people go to search engines for information, consumers go to social media platforms to have a deeper look into brands and what they are made of. Social media profiles give inanimate businesses a character and an identity, furthermore giving the business owners an opportunity to express what the business means to them and how it can bring about positive change in the lives of its customers.

Here is how businesses can use various social media platforms for growth the way they desire

Each social media platform has it's unique user interface and a generic user base that is attracted to it for the same. Thus each social media channel can be used to achieve different goals, here's how.

In India Facebook has 28 crore users with one third of them falling in the 18-24 age group. Furthermore the evenly gender balanced user base makes it a great social media platform for brands and businesses trying to reach a wider audience.

India has the second largest Instagram user base after USA with 8.8 crore users. With 7.1 crore active monthly users and 61% falling in the age group of 18-24 Instagram has turned out to be a great platform for brands that create visual content as well as for businesses that sell products in fashion, lifestyle, art and other visual focused industries.

Twitter is where people predominantly go for news and trends an ideal platform for brands that desire to join conversations on trending industry related topics. It also helps brand to make statements and clear their stances on moral issues on an International Stage paving way for increasing brand's social capital and acceptability.

With 6.2 crore users India has the second largest LinkedIn user base. LinkedIn facilitates the ease of finding people based on Company type, Industry or Job Title. LinkedIn is the ideal social media platform for B2B brands that are targeting businesses in different industries.

YouTube has become the second largest search engine with Google being the largest. Every Industry and brand can upload videos on YouTube for various purposes. Be it about displaying a brand's ethos or a business' history, inspiration behind the latest product or a sneak peek into the work place of a business, YouTube can carry it all. Industries that sell processed goods, complex machinery, etc can upload videos that provide customers and distributors a look into the manufacture and functioning thus inspiring trust and improving credibility. Every type of Business can use YouTube to it's advantage.

Pinterest is another great channel for image-focused content. A must have for Businesses having consumers who are interested in DIY, crafts, home improvement, nutrition, fitness, fashion, and more. If you are a brand that sells a product or service that lends well to imagery, then Pinterest is surely worthwhile.

Why hire Social Media Agencies for Managing Profiles? Seems like an easy task after all.

Sure using social media profiles is easy, even teenagers today do it with expertise. But for businesses that are trying to grow with them rather than just have fun know better. Even two identical businesses in the same industry are unique in their own ways and thus a Social Media Strategy has to be tailor made for every business individually. Furthermore the execution of the strategy for a campaign has a lot to do with results falling short of or overcoming expectations. This is why brands pay huge amounts for Managing Social Media Presence. Management of Social Media profiles is a science as much as it is art which is why our team at Vimpra is a perfect mix of data scientists who bet on statistics, analytics and timing and aesthetes who leverage colours, psychology and emotion. We are being honest and humble when we say we create magic, because an amalgamation of Science and Art is nothing short of it. If you are a brand or a business who wants a shot at innumerable possibilities, Vimpra is the place you must be looking for, we provide not just what you desire but what you deserve.

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Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

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Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

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