RETARGETING ADS

Retargeting can lift ad engagement rates up to 400%. The average click-through rate (CTR) for display ads is 0.07%, while the average CTR for retargeted ads is about 0.7%. Thus, Retargeted Ads are 10 times more effective when it comes to engagement.

Digital is yet to achieve the real immersive experience that a physical store offers. You might not be there in person to convince the buyers and make a sale, yet digital marketing more than just makes up for it.

Marketers in the digital space have a unique opportunity to remarket their ads to Individuals who have visited their e-commerce website or services' website.

Retargeting on the digital front is displaying ads to a various set of audiences that have visited your website. By using proper tags you can bifurcate your audiences into actionable groups like,

  • People who added products to a wishlist and left,
  • People who dropped at the check-out and pay page,
  • People who searched for specific type of products etc.

This is highly effective since these are the individuals who have already visited your website and expressed an intent to make a purchase.

Retargeting using Google Ads

Google Ads gives us features such as RLSA (Remarketing List For Search Ads) to optimize audiences for search campaigns based on whether a user has visited your website (or app) and which pages they visited. RLSA has the potential to lower your ad spend by using it smartly giving you better profit and ROAS (Return On Advertising Spend) margins.

Advantages of Retargeting

People working in Sales and Business Development know the importance of the follow-up call. It works to you keep your customers in the loop. Similarly, retargeting ads work as your follow-up call but much more subtly and gives a better experience.

Remarketing advertising lets you focus on your best opportunities. Instead of spending money on the generalized audience, you can plan your spending by focusing on users who have expressed distinct buying interest (wishlist, the check-out cart). This is a better utilization of your ad-spend.

Remarketing is the second step that follows after you have established a sizeable audience on your website.

Connect with our team to know more.

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Title

Maha Mantra

Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

Title

Maha Mantra

Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

Title

Maha Mantra

Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

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