WHAT IS SMM AND WHY IS IT REQUIRED?

Social Media Marketing (SMM) is a channel of marketing that allows businesses and brands to advertise to their audience on social media platforms. It is mandatory for businesses to engage in SMM so as to increase customer outreach and drive sales.

What is Social Media Marketing?

Social Media Marketing (SMM)​ is a type of internet marketing where brands and businesses promote their products and services through various social media handles such as Facebook, Instagram, Twitter, Snapchat, LinkedIn, etc

Initially social media handles were primarily used by brands for publishing website content so as to drive traffic to their websites.

But the rapid transformation and evolution of Social Media Platforms have enabled brands to promote themselves in myriad ways through a variety of content such as images, audios, videos, polls, giveaways, contests, etc.

A proficient ​Social Media Marketing Strategy​ makes the best use of social media platforms and their interactive features & tools. These tools ultimately help brands have an effect equivalent to that of meeting every viewer in person, establishing real human connection. This accelerates the process of brand building, ​ ​increasing sales, and driving traffic to their websites.

Your customers are already using social media for interacting with brands, and if you are not speaking directly to your audience through social platforms like Facebook, Instagram, Twitter, Pinterest, etc, you are missing out big time. Thoughtful marketing on social media can bring remarkable success to your business by creating devoted brand advocates and even driving leads and sales.

Why is SMM required?

A business prospers with timely action dedicated specifically towards pivoting brand image, goals and products in sync with the change in customers sentiments, requirements and demands. Although most businesses falter in the initial stages itself by executing business-saving moves a little too late, this untimely action is owed to the unavailability of real-time data on market sentiment.

The social media world never sleeps and hence the to-and-fro of data, information and feedback never stops. With the help of an able ​Social Media Marketing Agency​ brands can achieve the following to avoid obliteration:

  • Social Media Listening and Engagement :
    Businesses can monitor social media conversations to listen to what people are saying about their brand and respond to relevant mentions. This helps in building brand credibility which in turn inspires trust and converts potential customers into first time ones and first timers into regular ones.
  • Social Media Advertising :
    Businesses that want to reach a specific set of audience at scale can run highly-targeted social media ads. This results in higher conversion rates and boosts sales without suffering the loss of time and resources that is incurred in traditional marketing strategies.

Advantages of Social Media Marketing

60% of Social Media users agree that they use it for discovering new brands and products, providing a mammoth opportunity to take your brand to the very pinnacle of the​ pedestal of discovery.

Social Media helps to humanize your brand through constant interaction and portrayal of the efforts towards adhering to brand values, thus​ building brand trust.

Furthermore, social media helps businesses advance as thought leaders in their field of expertise by sharing their insights, innovations and inventions, thus establishing themselves as thought leaders and ​building brand credibility.

Social Media posts and ads drive insane traffic to your website.

Also a majority of customers communicate through social media, brand-customer interactions on social media helps to ​generate leads with higher conversion rates.

The sales-conducive growth of social media tools have effectively turned them into virtual sales portals. Businesses don’t just have to rely on website traffic for sales anymore, they can lean on social media handles to help in meeting targets too.

Since you can Monitor conversations that take place around your brand, social media also acts as a key source of intelligence to gain insights about your brand, your competitors, and your niche.

A huge amount of customer data in real time helps you to know your customers better, providing you with information to make smarter business decisions and to devise a strategy to speak better to your actual audience.

Businesses that want to understand how they are performing on social media can analyze their reach, engagement, and sales on social media with the help of various analytics tools.

This helps businesses in reinventing strategies that need some modifications and take note of strategies that work for certain products as well as formulate strategies specific to particular social media handles depending on the characteristics of targeted customers as well as the magnitude of the outreach.

Content Marketing For Social Media

In a World where social media is used for everything except business would make no sense right? In a world where social media has become a necessity rather than luxury for most, where people go to have their second third and fourth opinion, a business without social media presence would be virtually non-existent .

A strong Social Media presence with proper ​Content Management Strategy ​imprints in the minds of users the ultimate emotion that every brand essentially should, companionship.

Social media offers many benefits to business owners, as it allows them to reach out to their customers and to gain the attention of more people/potential customers. A recent Social Media Marketing Industry report has shown that social media enables businesses to get exposure, traffic and gain market insights.

Being able to change the parlance of your language in accordance with whom you are talking to is a skill worth possessing.

Content Marketing in Social Media ​helps deliver brand sentiment effectively by speaking the language of the masses through: Blogs, Infographics, Video Content and Social Media Posts.

Together these work towards inspiring emotions of anticipation, trust, joy, humour, surprise and wonder within viewers which can make any brand unforgettable. When brand and customer beliefs complement each other, the brand becomes an inseparable part of customer’s lives. This is what helps a brand become something larger than itself, a movement.

Importance of Social Media for Businesses

By giving their business brand the social media touch, businesses not only generate more business but also connect with their customers. Due to this they are able to serve their customers better and on a higher level.Thus, in retrospect, Social Media marketing makes digital marketing for brands and businesses easier.

Every Social Media user spends an average of 2 hours and 22 minutes on his social media account everyday..

73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business has been effective. More people follow brands on social media than celebrities.

By having a well defined extensive social media strategy brands can claim their share in the various advantages that businesses can reap from various social media handles as listed below:

It is usually believed that people only connect with brands they already know, but 60% of the Instagram users say they use the platform to discover new products. Thought leadership is the best way to build brand credibility and consumer trust.Further thought leadership can impact trust building for B2B marketers with more than 80% buyers agreeing that thought leadership builds trust

Portrayal of a brand as a human entity plays a major role in a brand's success. Connecting with potential customers by showing the human side of your brand, by expressing how you strive for the best interests of your customers and employees, and how your products actually work, help in creating a real human connection. This is the power that brands wield in the age of social media.

Social media posts and ads are key ways to drive traffic to your website. Want to get readers as soon as you publish a new post?​ ​Sharing great content from your blog or website on your social channels is a great way.

Social Media handles offer an introduction of your brand’s personality by offering clever and selective glimpses of who you are. People who want to move further and know you better will obviously visit your website for more.

The No-strings attached nature of the social media conversations brings about customer’s genuine expectations and feedback for your products. Social Media posts encourage potential customers to express their interest in your services and products freely, this facilitates fruitful lead generation.

Higher customer interaction and fruitful lead generation leads to higher conversion rates. Thus saving your business the time and resources which can be further invested in gainful ventures.

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Title

Maha Mantra

Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

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Hare Ram Hare Ram Ram Ram Hare Hare, Hare Krishna Hare Krishna Krishna Krishna Hare Hare.

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